Mainly to activate an ever-growing independent assemblage of commonality for an active living revenue through their commodity and merchandise (Artwork, Body-arts and crafts, Design, clothing line, Music and Photography) which are an outcome of their talent. To present and bring to light the many mainstream and underground talent of local independent artists / entrepreneurs with accompaniment of fellow compatriot or an international level. To give convenience and probability to productive and innovative community to exhibit and display their endeavour with enthusiasm to the general spectators. To lay groundwork for thriving and developing local creative industry.